Hi Danny
This is an absolutely standard lace hair system. All the wearers who post on this board, including me, are wearing something pretty much identical to this. The only distinguishing feature (apart from the price) is that he is a handsome young guy and he takes the piece off on camera so that you can see how it works. It's just a good piece of viral marketing. Stevie's piece is not even that great - for my money the front hairline looks a bit too dense and wiggy.
You can get the very same system, with a better more realistic hairline, for around US$250 from any if 3 or 4 vendors.
Noah