To me, what is truly depressing and horrifying about this news are the implications:
1. The fact they are still moving forward even with such an insane estimated price means they don't expect any similarly effective + markedly cheaper treatments to be available within the next say 10 years. In other words, this is the financial reality of a functional cure – anyone who could possibly present competition to them would likely fall within the same price range.
2. If you think dealing with hair loss is hard right now, in a world where no one, not even the richest and most powerful among us are safe from its ravages, imagine trying to cling on to your sanity as an aging baldie robbed of his youth while millionaire teens and 20-somethings get cloned hair at the first sight of hair loss. And you know the celebrities will go on to raise the standards for looks even higher.
3. Once a functional cure is available, the incentive to develop alternatives would be diminished. No one would really be rushing to be the first, as there'd be no prestige or renown in it anymore. Sure, there'd still be money to be made, but I imagine fewer would bother – and that again translates to more waiting.
Shoulda pushed harder for a safe maintenance treatment while we still had a shot. But hey, there's always the next lifetime, right?