Dude is a magnet for chicks who are slutty (in more politically correct words: "fun" seeking) but he will never get in a serious relationship with a woman on the level he truly desires. High quality women will probably be attracted to him on the surface, but ultimately pay him dust due to how conceited he is.
I know a guy like this in real life also.. top tier facial aesthetics and bodybuilding genetics. Other guys have told me that they find him douchey and avoid him because every conversation with him ends up revolving around how attractive he is and how much women fancy him. I think that he's secretly a pretty lonely guy. His last girlfriend was underage (yikes), and their relationship barely lasted a month.
That's what people talk about when they say "personality DOES matter"..