Noah
Senior Member
- Reaction score
- 1,960
Here is an interesting phenomenon. This is the website of a newly opened hair system outlet. https://www.facebook.com/WeAreQuiff/. To be very clear, I am NOT recommending these people, as I will explain. One of the two owners - "Stevie" - wears a system, and was (actually still is) a model for Hair4All. Now he seems to have opened his own shop together with his boyfriend. The website shows Stevie diving into a swimming pool, caressing his sun-kissed locks, all the usual cliches of hair replacement adverts.
The interesting thing, though, is the feedback these guys are getting. Tens of thousands of messages from people all over the world saying they want what these guys are selling, have booked appointments, women want it for their boyfriends and husbands etc etc. Overwhelmingly positive. And this is despite the fact that these guys are selling for £2000 a standard lace hairpiece which you could get (uncut) off the Web for less than £150. This positive reaction surprised me, because there is usually a rather negative vibe wherever hair replacement is discussed publicly. Stevie doesn't try to conceal the fact that he is wearing and selling hairpieces, and in fact you see him pulling his piece off.
So what has made this difference? Clearly Stevie is a good marketer and a handsome lad, and he looks well in his hairpiece (although actually I think his hairline could do with further work). But it seems as if the people who are responding positively simply didn't realise that hair systems of the modern lightweight lace variety existed and look so real. Could this be a sign of a more positive less stigmatised atmosphere around hair replacement as people become better educated about what is available? What do you think?
The interesting thing, though, is the feedback these guys are getting. Tens of thousands of messages from people all over the world saying they want what these guys are selling, have booked appointments, women want it for their boyfriends and husbands etc etc. Overwhelmingly positive. And this is despite the fact that these guys are selling for £2000 a standard lace hairpiece which you could get (uncut) off the Web for less than £150. This positive reaction surprised me, because there is usually a rather negative vibe wherever hair replacement is discussed publicly. Stevie doesn't try to conceal the fact that he is wearing and selling hairpieces, and in fact you see him pulling his piece off.
So what has made this difference? Clearly Stevie is a good marketer and a handsome lad, and he looks well in his hairpiece (although actually I think his hairline could do with further work). But it seems as if the people who are responding positively simply didn't realise that hair systems of the modern lightweight lace variety existed and look so real. Could this be a sign of a more positive less stigmatised atmosphere around hair replacement as people become better educated about what is available? What do you think?
. But I agree with the sentiment. It's too much toupee (arf arf arf).
