Armando,
If you really want to sell more of your baldness product, you should disband the alternative theory of sebum-back up into the hair follicle as the cause of baldness.
What you should do, if you have not already, is link the new studies concerning peppermint to alpha five inhibition and lessening sebum secretion to your product page.
You should also list the ingredients by their common names, not latin---which few people understand, and list exactly why you believe them to work, backed by studies.
For instance, I have personally seen lavender to be a stimulant on my toe hair, and I think its in your topical----just say its a stimulant. Of course any studies you can find to back it up would help, but perhaps the best testimonial you could come up with would be to put it on one of your forearms for three months and take pictures, and then show both forearms in you product page as proof it induces hair growth. It does.
I have posted some info as of late on how coal tar probably lowers NADP and how this cofactor is necessary for vigorous alpha five activity in producing DHT.
I think thyme or sage (forget which one) also affects NADP. Ive been meaning to spend a night with google and to research this.
Thyme and sage are in your topical. List what you think they do, and back them up with studies as best as possible.
Rosemary is in your topical. Ive seen pubmed studies describing the very strong anti-oxidant activity of this essential oil and how anti-inflammatory it is. Id' list these studies also.
Any other hairloss patents in the literature that have some of the ingredients you use could be cited by you on your product page. If you use lemon grass or limonene or castor oil...............those are in other hairloss patents, therefore someone thinks they work. You could cite their reasoning.
I cant remember what all you have in your product. I do remember oregano is in it, and I dont know what that is in it for. However, I DO KNOW THIS.........sage, thyme, rosemary are all in American Crew Revitalize and in many hairloss shampoos and concoctions. Peppermint is now proven to inhibit alpha five and decrease sebum in the skin (plus Ive seen it lessen my beard hair). Lavender stimulated hair on my toe and is in many old essential oil remedies and modern shampoos. I would suggest the addtion of licorice if you can make it blend without reaction, etc. as Haircycle shampoo does, because it was the most anti-androgenic topical of all.
I think a good anti-androgenic topical can be concocted out there from essential oils and natural sources that are not exotic free form fatty acids that would cost a fortune to synthesize if some producer was of the mind to do so.
However, such a topical would have to appeal to a prospecitve buyers scientific mind and use studies to make their case for efficacy. Obviously any before and after photos showing anti-androgenic action would be helpful. A made-up alternative baldness theory though, will drive most potential customers away everytime. All the scientists who have researched baldness are not wrong Armando. These are often dedicated people who'd like to solve it for themselves or for a relative/spouse------they are not "missing anything".
By the way......................in any topical, I feel that if one could find a substance that downregulated DPPK, they might really have "found something" in baldness. It may just be a "hunch", but the fact that DPPK results in dead keratinocyte cells, that would no doubt be carried out of the body via the hair shaft, might just be why the first inflammation seen in baldness is near the infidulum (the opening in the dermis where the hair exits the body). It makes sense. The immune system would naturally "attack" dead cells in the body. I think DPPK might be even more important that subduing TGF beta. TGF beta would be downreged a great deal just by controlling alpha five activity and as much receptor blockage as one could come up with.
In short Armando, make a topical that inhibits alpha five, inhibits receptor uptake either through blockage or downregulation of expression, is anti-inflammatory, is stimulatory, downregs a negative growth factor or two.......................and then you can sell it based on means of reason against the traditional interpretation of male pattern baldness................................instead of getting them to swallow an 'alterna' baldness theory. It would seem to be a better business decision.
