The product is most likely Kevis.
As with any product that you are not sure of, the solution is two fold:
1) Find out what the ingredients are
2) Find out whether there are any legitimate, double blinded, placebo based, peer reviewed, published studies done on it, or its ingredients.
This does not mean they have to be FDA studies. Clearly in order to qualify as a clinically proven hair loss product they do need to be FDA studies, however as we all know, there are only two products that fit that description: Propecia and Rogaine.
Kevis does claim to have some studies although I don't see any that claim to be actually published in any known dermatological journals. I may be wrong. Here are the studies:
http://www.kevis.com/clinical_studies.aspx#study1
I would call on our resident study expert, Bryan, to give his two cents on them.
Keep in mind studies are often cited by companies but this does not mean they were done correctly, for the right duration, with the right # of people, or that the results have *anything* to do with treating hair loss. Unfortunately there are more companies out there seeking to deceive than to help, so when evaluating any treatment, use a critical eye and find out the scientific legitimacy of them all first.
Bryan?
HairLossTalk.com