You are already familiar with the agony if you have ever attempted to quickly Google a recipe, such as "simple chicken soup" or "five-minute pancakes." Ready to chop, cook, or mix, you click on an intriguing link. Instead, you are greeted by a digital obstacle course filled with pop-ups, advertisements, autoplay films, and a biographical account of the blogger's childhood pet hamster. The true recipe is hidden like a treasure at the bottom of a terribly unorganized map, someplace far, far under all that junk.