Does anyone have an idea where I can get the full study?
LOREAl says that they can control the shape of the hair using hormons, has anyone heared of this?
Nov. 18, 2005 — Put down that flat iron. Remove your curlers. And cancel your next Japanese hair straightening appointment. Researchers for L'Oreal in Paris claim they've gotten to the root of what causes curls. The answer, they say, lies below your scalp in the hair bulb — which is hook-shaped for curly hair and straight for straight hair.
L'Oreal's scientists believe those bulbs could be altered using hormones, meaning popping a pill could turn curly hair straight and vice versa.