I checked out the website, thanks for the link. Interesting stuff, I personally found this picture from the website you cited to be very explanatory as to how this stuff does its thing:
Well that explains everything!
Kidding. It appears that this treatment is a flavonoid, which to my knowledge is a substance that supresses DHT. As a topical, I would suspect that this chemical would offer a similar angle of attack on male pattern baldness as Spirolactonone takes. The only question in my mind is whether or not this particular chemical suppresses the pertinent types of DHT that are attacking the follicles? In theory this product makes sense, on paper. But, if you are interested in such an angle to attack your hairloss, why not just use spironolactone and get something that does the same thing but has a bit of scientific backing behind it? Just my opinion. Thanks for the link.