People on these boards have a funny way of forgetting that new baldness sufferers are being born by the thousands every single day. A daily maintenance setup is a perk for a HM company but it is not required just to keep the money rolling in year after year. If there was a decent practical way to make their procedure a one-and-done, and Follica didn't do it, then somebody else would do it and take their business. They are using existing drugs and methods. It's impossible to file enough patents to keep everyone else out of something once they are public with it. Their hope for keeping a handle on the business they unleash is to offer the most practical/rewarding setup they can.