I sat through that tedious video and all the guy talked about for more than half of the time was laser therapy, which is hardly revolutionary anymore. And they seem to be talking about having to go in(and pay big bucks for the privilege I imagine) and sit under a laser "helmet". Why do that when you can just get a laser comb and do it yourself?
That Genetic grafting sounds like, and looks like from the non-detailed description on their site, another term for gluing on a hairpiece, only just using real hair and not synthetic, hence the "nothing artificial" claim. Big whoop.
Remember when something sounds too good to be true....