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This guy has been supposedly doing this AVA thing for at least 4 years and yet nobody heard about him until now. You can barely find anything about him on the internet.
What he shows is basically a baldness cure and nobody talks about it?
The hair transplant community is an echo chamber filled with shady characters and marketers. You have only certain doctors promoted and people post results from those doctors, thus propagating a positive feedback loop.
Also, consider how many hundreds of transplants doctors do, and how many patients actually take the time to go on forums and document their results. The number is very small in fact. However, I agree that Dr. Zarev should consider marketing himself better, as his results indicate he is clearly among the top surgeons in the world along with Dr. Konior in the USA, and Dr. Wong in Canada.
Dr Zarev seems to have only gotten notoriety when Dr. Cole introduced him at a conference last year, and he presented results from his mega FUE sessions. He also had an actual patient who appeared to have a full head of transplanted hair wave to the audience at the end of the presentation.