Long Beach Hair Loss Conference

Article by HairlossTalk.com

Trevor Sorbie, Vivienne Mackinder, Patrick Cameron and Vidal Sassoon Academy Educators are among the internationally renowned masters of hair who will be sharing insights and demonstrating techniques at the International Beauty Show taking place at the Long Beach Convention Center, Long Beach, CA...Winners of the first Beauty Heroes Awards -- Ordinary People Who Do Extraordinary Things -- sponsored by the International Beauty Shows and American Salon magazine will be released at the Show. Five beauty professionals will be recognized for the contributions they've made to help cancer patients, alopecia sufferers, orphanages and others in need.

Dr. Marty Sawaya will be in attendance, as will many others.

What are the hot in trends in hair? According to industry expert Nancy Flinn Marketing Resources, key areas to watch include the expanded use of color for both men and women; products targeted to an aging population to maintain a healthier and more youthful appearance -- including treating hair thinning and loss in both men and women. Two new/emerging segments of the market for salons -- teens and multicultural.

The place to find the newest products and styles for these trends -- and what will make news in beauty in 2001 -- is IBS at the Long Beach Convention Center. 425+ hair, nail and skin exhibitors will be present with exhibits. Beauty industry professionals including salon owners, managers, stylists, cosmetologists, estheticians, and nail technicians will also be in attendance for the event.

HLT

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