New Herbal Hair Loss Treatment

Article by HairlossTalk.com

"Each herb used in the treatment has a distinct function. When the function of each herb is brought together in the mixture, the product creates effects for treating hair loss," Ko said. As there are about 8 million people in Korea who suffer from hair loss, including men, women and adolescents, Ko knew the product would have a high demand here.

However, it wasn't easy in the beginning to persuade people about the effects of this mysterious medicine. News of the efficacy of the remedy began to spread among doctors and pharmacists first, as Ko believed that they would help him publicize the product once the quality of the treatment was proved to them.

Ko told a friend, an Oriental medicine doctor, who was running a balding treatment clinic, about the mixture. Seeing that his patients benefited from the remedy, the doctor friend spread the news to other doctors and pharmacists and Cre-C began to gain popularity through word of mouth.
Encouraged by experts' approval of the treatment, Ko established the Indian Herb Company in November 2000 with a staff of nine.
He imports the herbs from Mexico instead of growing them in Korea, as the latter would diminish the role of each herb due to the different climate and soil.

"The freshness of the herbs is very important, since no preservatives are added while being shipped to Korea," he said.
Based on the entrepreneur's knowledge of the most effective combination rate of each herb, 15 employees manually blend the herbs to make the treatment.

Cre-C is available in two forms: soap and shampoo. The soap lasts about 45 days and should be used every day. One box of shampoo contains 30 individual packages, wrapped in a state of vacuum due to the absence of antiseptic, Ko explained. The soap costs 55,000 won and the shampoo, 60,000 won.

The president recommends that Cre-C shouldn't be used with other shampoo or soap products since they would decrease the effect of the herb treatment.

The domestic market for hair-growth treatment is estimated at 200 billion won a year, in which the president expects to occupy 1 percent, by making 2 billion won in sales this year.

Ko, who plans to start exporting in the second half of the year, believes there is a bigger global market, with Japan, Hong Kong, Taiwan and Singapore showing strong interest in the product.

Since the Japanese market is 2.5 times bigger than that of Korea, with more than 10 million male adults suffering from balding, Ko expects a huge volume of exports to Japan this year. His goal for exports is $10 billion next year.

"The product is competitive overseas as it is easy to use; consumers see visible results in a few months; and both men and women can use it," Ko said. Currently, researchers at Yonsei University are conducting a clinical study on the product with results due in December, to prove its scientific effectiveness.

"It is necessary to conduct more clinical tests for alternative medicine to prove it has the same effect as pharmaceutical products," the president said.

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HLT

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