Pharmacia unveils new Thinning hair Gauge

Article by HairlossTalk.co

Patent Pending System Will Help Hair Care Experts and Stylists Monitor Thin-Looking Hair to Help Clients Head Toward the Best Options...
LONG BEACH, Calif. -- Pharmacia Corporation (NYSE: PHA), makers of the Paul Mitchell Rogaine Professional family of hair care products, announced today at the International Beauty Show that it has a new patent pending system to help stylists assess the appearance of thin-looking hair.

The ThinTrack System, developed in conjunction with dermatologists, helps to measure hair thickness, density, and width of the mid-line part to assess the overall condition of the hair. This system focuses on changes in hair thickness and density in order to determine the extent of breakage and the appearance of thinning. When the ThinTrack System is used in conjunction with volumizing therapies, conditioning treatments, and other hair care products, it is a useful tool to track progress as well as the body and fullness of hair.

"The ability to monitor the appearance of thinning in its earliest stages can be difficult, which means that many people do not realize that their hair is changing," Marty E. Sawaya M.D., Ph.D., a dermatologist and Director of Clinical Research at ARATEC (Alopecia Research and Associated Technologies) in Ocala, Florida. "Because hairstylists work with many different types of hair each day, the ThinTrack System gives them the ability to see if hair thinning is apparent and make recommendations for styling options."

The ThinTrack System features graduated tines to measure the thickness and sparsity around the head. A magnifier in the center of the handle to detect scalp shininess and blunt cut or broken off hairs. Areas of thinning may be the result of damage or breakage from overprocessing of permanents or colorants versus natural hair aging or thinning.

"The ThinTrack System is designed for both men and women, but will be particularly useful to help detect the sometimes less obvious signs of thinning hair in women," said Dr. Sawaya.

"We have a unique and important opportunity to expand our services to help our clients with thinning hair, but first we must make them feel comfortable talking about it," said Lynn Glaze, stylist John Paul Mitchell Systems. "The ThinTracking System helps us assess thin- looking hair in our clients' and initiate a conversation about it. This can make it easier to break through feelings of embarrassment and hopelessness that affect many people with thin-looking hair."

The ThinTrack System is currently available to John Paul Mitchell certified stylists. The system will be available to many stylists by the end of the year. Pharmacia also is giving away samples of the system to stylists at the International Hair Show this week.

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